Tata Sierra EV Concept is the return of an iconic Living Legend to the Tata Motors brand.
The Sierra Concept is a modern positive, forward-looking vision of how SUVs will evolve in the coming years with an electronic avatar.
The Tata Sierra Concept is a vehicle that asks: What will happen with the automobile shortly? What’s the future of mobility? How will this product shape the narrative of a more sustainable and ethical world?
Finally, it revives the nostalgia and passion of a nameplate that has become a legend that was a part of Tata Motors’ history. This is a visionary concept that looks backward and looks to the future.
The Sierra EV Concept continues the advancement of the IMPACT 2.0 design language, resulting in sleek cars that reflect the modern style in Tata Motors’ design.
It’s a 4.1-meter SUV, the third vehicle based on the agile Light Flexible Advanced’ (ALFA) Architecture, and is a fully electric vehicle.
Excellent in quality and capturing what is essential to the sophisticated buyer, the Sierra Concept’s style is highly dynamic. It focuses on the exterior while providing top-of-the-line space and function on the interior.
On the outside, the exterior of the Sierra is a refined functional style that reflects the user’s active lifestyle. Inspired by Sierra’s iconic silhouette and window graphics.
The Tata Design team has created an item that is contemporary but also still reflects the spirit that was the first. It is a well-balanced car that every EV enthusiast is expecting to experience.
It is designed with an elegance minimalistic touch keeping in mind all the necessity. It is an SUV with a tough exterior and also a mobility solution for all EV lovers.
The car’s front end echoes the impact 2.0 humanity line but interprets the line in a fresh way to express the EV image. A balance between “tough tech” along the lower part of the car, evident through the cladding and the platform, powertrain, and “flush tech” on the top emphasizes high-end materials and smooth surfaces.
Interior design has been focused on creating an ample and relaxing space. The rear layout of the rear passengers emphasizes the feeling of space, comfort, and security, making for a warm and welcoming environment.
It is a unique and original design for mobility that includes the signature lounge layout for rear passengers and the capability for the forward passenger to turn around and share the space. The passengers can enjoy the enormous expansive windows that open to skylights and panoramic views.
The dashboard eschews the need to build more screens and comes with a natural wooden tech shelf allowing users to bring their devices. This enhances the digitally clean Tata Sierra experience by creating an environment that allows users to connect and enjoy the views.
The colors of the material employed across the Sierra Concept underline these values. The soft shimmering “off white” exterior color matches the back and front lamp graphics representing modernity and the digital age without appearing distant.
Inside, the story is accompanied by the contours of the wood grain, which highlights soft curves of light and an inviting interior. At a second glance, it is possible to explore a myriad of visual and tactile elements: soft Jaali textures, a mix of off-white knits, geometric embossed fabrics, and moss. And most importantly, etched designs on recycled leather pieces tell an epic Sierra story.
Tata Sierra Specifications
| Parameter | Description |
| Length (mm) | 4150mm |
| Width (mm) | 1820mm |
| Height (mm) | 1675mm |
| Wheelbase (mm) | 2450mm |
Tata Sierra EV Price
New Tata Sierra is expected to be launched in India in March 2023 with an estimated price of Rs 14.00 Lakh.
Frequently Asked Questions
Is Tata Sierra an electric car?
Yes, its a concept EV showcased by Tata Motors in the Auto Expo 2020.
Will Tata Sierra be launched?
New Tata Sierra is expected to be launched in India in March 2023 with an estimated price of Rs 14.00 Lakh.
Is Tata Sierra a 4×4?
Being an SUV, there is a possibility that it will be launched with 4×4 drive, but there is no official confirmation from the brand yet.
This is the pursuit of the ultimate goal. The theory is that human conditions are improved by intelligent design. This is the premise that is the basis of The Tata Sierra Concept. It will be the new future for mobility and the future of modern India.
If you would like to know about Tata’s EVs, please read our article on 9 Fabulus Tata EV.